Software Used: Adobe Illustrator, Photoshop
Upper Crust Bakery is a fictitious baked goods establishment. For this project I played the role of lead designer in revamping their brand. Its owners wanted a fresh new logo to commemorate their move to a new bigger location. They wanted something that will showcase their pride in their French heritage and establish themselves as a season vet in the baking world that remain in touch with their clientele.
In this rebrand I created a fresh logo as well as all stationary materials and branded supplies. The design is simple in order to attract a broad audience as the brand caters to multiple generations from 21 to 65. While The modern colors, elegant script, and unique shape make it memorable and stand out among its competitors. The design is meant to communicate freshness, excitement, and le' essence de Paris.