Software Used: Adobe InDesign & Photoshop
TOWN is a fictitious upscale Chinese restaurant located in the heart of Chicago, IL. Their vision is to combine a variety of traditional Chinese cuisine with a unique dining experience to excite and delight its customers. TOWN’s target audience are men and women in their early 30s to 60s. This audience wants luxury but are also thrill seekers who seek more than the typical 4 course meal.
My role in this project as lead designer and marketing director was to create promotional materials that would attract this kind of clientele. A table tent, menu, and brochure have been created to highlight the restaurant’s stylish, sophisticated yet bold personality.