Software Used: Adobe Illustrator & Photoshop
For this project Amethyst Bay Resort and Spa, a tropical vacation destination, needed a new promotion to attract guests during the spring. As lead designer and marketing coordinator I came up with the idea for a Mother's Day Getaway Weekend. This would target moms of all ages looking for a much need break. In creating each design it was important create a relaxing vibes through the use of color and imagery. The full page ad was to be displayed in magazines as well as on social media. While the banner was to be placed on sites that attracted moms based an online algorithm. .